Skip to content
OAC18 Properties logo

Developer

Taraf Holding

Real estate division of Yas Holding, building in Meydan, Jumeirah Golf Estates, Jumeirah Village Circle and on Palm Jumeirah.

About Taraf Holding

What the name tells you.

Taraf describes itself on its own homepage as the real estate division of the UAE-headquartered investment holding group Yas Holding, and gives its corporate office as Marina Plaza in Dubai Marina. Its portfolio splits between Dubai — Luce on Palm Jumeirah, Terrazzo and Cello in Jumeirah Village Circle, Karl Lagerfeld Villas in Meydan and the Terra Golf Collection in Jumeirah Golf Estates — and Abu Dhabi. What it publishes is unusually good on the building and unusually poor on the deal: the projects on this site carry unit counts, bedroom mixes, named amenities, construction-update links and, in one case, a journey-time table, and not one of them carries a price, a handover date or a payment plan. Its own domain is tarafholding.com; taraf.ae does not resolve.

Delivery notes

What we can and cannot verify.

No delivery statistics for Taraf. Its site states no delivered-unit count, no completed-project count and no on-time record, and the founding year that circulates on portals does not appear on its own pages, so we leave it out.

Taraf publishes no price, handover date or payment plan for any project. Portal listings fill the gap with figures blended across brokers, and we have not repeated any of them. The first three documents to ask for are the payment schedule, the anticipated completion date in the sale and purchase agreement, and the unit sizes.

Where it does publish, it publishes well: unit counts by collection, a named contractor-grade specification list on the villas, and live construction updates on Cello. Use those updates — a developer that publishes progress is easier to hold to a date than one that does not.

Current launches

What Taraf Holding has open now.

Handover is still ahead on each of these. Every project page carries the plan structure, what exists around it today and the tiers we would and would not take.

Under construction

3 projects
  • Render of a row of three-storey townhouses at Terra Golf Collection in Jumeirah Golf Estates, seen from the garden side with plunge pools and glazed terraces at golden hourUnder constructionTaraf Holding
    Jumeirah Golf Estates

    Terra Golf Collection

    Price on application

    6 bed · Villas & townhouses

  • Render of the Cello towers in Jumeirah Village Circle in morning light, white balconied facades beside a copper-toned band carrying the Taraf nameUnder constructionTaraf Holding
    Jumeirah Village Circle

    Cello

    Price on application

    Studios – 4 bed · Apartments & penthouses

Raju Tuli, Co-Founder & Managing Director, OAC18 Properties
Raju TuliCo-Founder & Managing Director

Before you commit to a developer

Ask what the record means for your purchase.

Thirty minutes on how Taraf Holding has delivered, how its stock resells, and which of its projects we would and would not put you into.

Cookie preferences

Necessary cookies keep the site working. The other two are your call, and you can change your mind here or from the cookie policy at any time.